Honestly, in my experience there is a lot of misinformation out there about LinkedIn. I think it is VERY useful for sales people to generate B2B leads and sell product. So in that sense, it is very helpful to grow a business at the grass roots level. However, I don’t think it is very useful in other respects. I mean, how often have you sat and looked at a business’s company page? It’s good to have one and update periodically for the SEO juice it gives, but aside from that it is not very useful, in my experience.
Contributor: Mary Clare Bland at linkedin