Mindset of a Company (7/10)

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It’s all about mindset of the company, the division, the leaders whether they see value in understanding their market. Research can tell a company who their customers actually are (not just who they think the consumer may be), help them understand their behaviors and motivations and uncover new or unmet needs that can be turned into business opportunity.

Contributor: Kevin Smith from kevinsmith.nyc

Written by James Metcalfe

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