Zak Parker
It’s common knowledge that Google no longer use a page’s Meta Description as a ranking factor, as they once did. This has led to the myth that you don’t need to optimize these tags and that doing so is a waste of time. This couldn’t be further from the truth. Whilst it’s true that Google doesn’t directly use the Meta Description as a ranking factor, you mustn’t forget that this is typically what is displayed on the SERPs under your title tag. It’s one of the things which entices a user to click on your site over others. Google is also likely measuring CTR and using this as a ranking factor and, on these grounds, if you’re able to improve the number of searches who click through from your result, this could have a positive impact upon rankings. Spend time writing a user-focussed meta description and ignore the myths that you don’t need to bother.
Contributors: James Brockbank from Digitaloft
