Marketing High Technology by Bill Davidow is for me still the best marketing book ever written. So many technologist and innovators have great ideas but don’t understand the complexities of marketing. Bill says that marketing’s function is to “create complete products and drive them to commanding positions in defensible market segments” which encapsulates the marketing concept perfectly. He demonstrates this idea from his days as the VP of Marketing at Intel and gives lots of very useful advice.
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Contributor: Sarah Boisvert from fablabhub.org