LinkedIn marketing should not be limited to paid ads. A lot of users go on the platform when they need to find one service or the other (either for themselves or for the company they work for). It’s not uncommon for people to message me asking for partnership opportunities or if our company can help them with one travel need or the other. This is only possible if you make yourself and all you (or your company) has to offer visible.
Contributor: Chinedu Okigbo