The number one thing, that every small business has that no chain or corporation can have is an individual personality. Local business owners need to make their marketing unique to their personality, include yourself in your promotion. You’re probably already doing this (it is your business after all) but you need to include your uniqueness in everything to do.
The most important lesson to learn about business is people do business with people and once they realize you’re a real human being the will always choose you over the faceless corporation. Write your social media posts in the first person, tweet as if your business is you and include yourself in images. We all love real people, be real and be personal.
Contributors: Xavier Parkhouse-Parker from ZapHub