Made to Stick By Chip Heath / Dan Heath (1/8)

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Submitted to "Best Books: 8 Books Every Salesperson Should Own (And Read)"
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The Heath brothers teach readers the fundamentals of messaging including why certain ideas stick while others don’t and how to create a message that captures a prospect’s attention and leaves a lasting impression.

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Contributor: Josh Brown from salesandorders.com

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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