A common misconception about link building is that it is a treasure hunt; it’s about getting as many links from as many different sites as possible, no matter whether they are spammy sites or have a domain authority of 1 or 100. While low-authority links do add value to your website, it’s not really about volume, it’s about quality. One high-authority link, such as a link from The New York Times or the BBC, can blast 50 low-authority links out of the water. SEO’s shouldn’t be focusing on the scattergun approach to link-earning. They should be trying to gain links from relevant sources; these links look very attractive to the search engine and have a greater impact on your SEO campaign.
Contributors: Steve Pritchard from Africa Travel