Everything may look great in the whitepaper, but reality can crash it. Don’t launch an ICO to get money and start working — launch an initial version of the product to understand if people really need it. Also, it helps to create a community that would be ready to participate in the ICO. Offer more than just a whitepaper and a website — you have to deserve users’ trust.
Contributor: Alex Blazhevych from bonpay.com