James Metcalfe
The biggest (and most easily avoidable) marketing mistakes I’ve seen are based in a lack of diversity.
With racial unrest at an all-time high, there is no room for a lack of diversity and training in today’s marketing and communications industry. We live in the fast-paced, transparent world of digital. It is disheartening that big box brands that we have grown to love cannot keep up.
Contributor: Secret Bridgewater at the social secret
