James Metcalfe
Absolutely do not work very cheap just to get work. This is a huge mistake most beginners make because they want to build a portfolio, but this forgets that you’re also running a business. By undercharging, you are cheating yourself.
Running a business costs money and there is a general minimum cost you incur for every shoot you do. There’s wear and tear on your car, depreciation on your gear, gas, your time spent shooting, editing, uploading images, electricity, costs for advertising, a website, taxes, the list goes on and on. As a new photographer, you need to plan on a certain percentage of every job going to the cost of running your business; a minimum of 50% is a good place to begin.
Contributor: Jim Costa from jimcostafilms
