Taegan Lion
Facebook marketing is critical for both direct marketing and SEO. As such, Marty’s book was a real eye-opener when it came out in 2011. It remains part of our Marketing Teams library because the concepts and vernacular remain key today even if the interface has changed considerably. Great for learning about psychographic targeting and interest buckets which are both key to campaign ROI.
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Contributors: Alistair Dodds from Smoking Chili Media
