Outsourcing marketing to external service providers can give your company resources that otherwise aren’t available in-house. It can also free up your business resources that would otherwise be used in fulfilling these marketing roles. With having experts in their particular niche working on certain parts of your business, those functions can be well taken care of, leaving you with no worries on using your resources for salaries, recruitment, and training of employees in those areas.
Contributors: Derek Gallimore from Outsource Accelerator