A lot of startup owners jump in and launch companies on topics they are passionate about or have experience with – but then struggle with sales and growth because they don’t understand buyer decision making.
This book helps you understand how the little things you often don’t think are big deals can be impacting your sales and customer expectations. It is modern psychology with growth and decision drivers in mind – something every startup owner needs to understand as much as their industry.
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Contributor: Sarah Brennan