I was looking for a way to get my company and my name out there in the Internet wild. I found HARO doing searches for ways of boosting visibility across all platforms.
Amazingly, one of my first responses to a HARO query was picked up by the Today Show people who wanted an automotive expert for a clip on winter hacks for your car. On one site of theirs, it received over 1.5 million views!!! Other postings in the 100’s of thousands.
Since then I’ve been tapped numerous times for interviews and features on websites as diverse as AccuWeather and AutoZone. (See Links Below)
The only downside that I have seen to HARO are query seekers that use my information and do not give credit where they got it from or give a thumbs up when used. You need to search regularly to see what might have been used.
Contributor: John Burkhauser