Marty Cagan’s ‘Inspired: How To Create Products Customers Love’ puts a focus on what is important when crafting a product in the eyes of a consumer and how to decide which products will sell. From inspiration to research, this work covers the entire gambit of what it takes to create a product and uses research, best practice comparisons, and more than many of the most successful tech companies have successfully developed over the years.
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Contributors: Stuart Conover from Horror Tree