Based on 35 years of research and a dedicated three-year study, Robert Cialdini has compiled six universal principles to the art of persuasion. Cialdini’s research explores what motivates people to change their behaviors, informing the key elements of persuasion. Influence not only trains its reader in being influential but also how to safeguard themselves from other’s influence. These skills will keep you goal oriented, allow you to understand how to turn a ‘no’ into a ‘yes’, and generally put you on the road to personal, and professional, success.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Nate Masterson from Maple Holistics