If there is one single book that changed my sales game, it is this one and was a recommended read by my first ever sales leader early in my career. It explains the psychology of why people say, ‘Yes’ and how to apply these understandings. It is not only valuable in sales but in everyday life. Understanding people and how to influence the decisions they make is key to success in sales. It’s a great ‘Sales 101’ read.
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Contributors: Shelly Doty from Talent Plus, Inc.