Launching a crowdfunding campaign can reap huge benefits in not only raising capital but also in garnering interest from your target audience. To run a successful campaign, offer a number of attractive incentives that span a range of dollar amounts. To allow time for your campaign to reach an expansive audience, don’t limit the number of lower-dollar contribution rewards too strictly. Consider hosting an in-person event with a raffle and preliminary prizes if your target market is local, or host a live event online if your audience is more spread out. By engaging with your target market before your official business launch, you increase the depth of your market research and thereby your odds of a successful launch.
Contributors: Rebecca Graham from Best Company