HARO works for me with personal anecdotes, but not professionally. As a Public Relations professional, I look for opportunities to connect my clients with reporters. My focus is primarily B2B; most of the HARO requests are B2C and are not appropriate for their services.
I have been contacted by reporters when I submitted personal anecdotes, including an extensive mention in The New York Times.
If I see the HARO notice arrive in the last 15 minutes, I quickly scan the requests. Otherwise, I delete the email, because I know the paid subscribers have already beaten me to the punch.
Contributor: Janet Falk | Falk Communications and Research | LinkedIn