I started using HARO mainly as a chance to share what I knew with others and get publicity for my full-time skin care business.
As a small business, it is difficult, without spending a fair amount of money, to stand out in an e-commerce/social media world. Using HARO gives me the chance to be seen. When I am picked up by a writer or journalist it not only allows my expertise to show, but offers the readers a link back to my business. What I get from using HARO is credibility. It is a forum that allows me to connect with people I might never have been able to reach.
Contributor: Roberta Perry