Growth Hacker Marketing + Traction: Get a Grip on Your Business (22/27)

Over the past few years, I have been drawn to Growth Marketing – the scientific approach to marketing that is coming out of Silicon Valley tech companies and focused on experimentation, viral loops, and customer retention/engagement. The thought process behind this Growth approach to marketing is useful for those in traditional business models outside of the technology industry and I highly recommend it to everybody interested in marketing. I look forward to more books being written on this marketing strategy, but here are a few book suggestions currently available:

Growth Hacker Marketing by Ryan Holiday – This is a short read and a good introduction to the Growth marketing approach.

Traction by Gabriel Weinberg – A good foundational book with interesting examples that categorizes 19 customer acquisition channels available to marketers.

Contributor: Drew Roberts | Facebook | TwitterLinkedIn | GitHub


Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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