Over the past few years, I have been drawn to Growth Marketing – the scientific approach to marketing that is coming out of Silicon Valley tech companies and focused on experimentation, viral loops, and customer retention/engagement. The thought process behind this Growth approach to marketing is useful for those in traditional business models outside of the technology industry and I highly recommend it to everybody interested in marketing. I look forward to more books being written on this marketing strategy, but here are a few book suggestions currently available:
Growth Hacker Marketing by Ryan Holiday – This is a short read and a good introduction to the Growth marketing approach.
Traction by Gabriel Weinberg – A good foundational book with interesting examples that categorizes 19 customer acquisition channels available to marketers.