Great Leads by Michael Masterson / John Forde (8/16)

Great leads is much more than your typical how to. It provides some of the best swipe lead-ins and simplifies the strategies with clear, concise examples. I discovered how just a few words and technique changes could make the difference between a flat line response and high-converting pitch. It taught me the power of words in sales, on an entirely new level. I use the techniques learned in this book daily when communicating, not just in sales.

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Contributor: Ian McClarty from phoenixnap.com

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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