Google alone is one of your biggest SEO assets as it is the number one search engine, with the second owned by Google, YouTube! So, I highly recommend to every client that they set up a Google+ page completely. That means all photos, all contact information, and everything else that shows you are in business and know what you are talking about. But as with everywhere else on the internet, make it about the customer journey, not a brag about how well you’ve done. If you are using videos anywhere on the web, whether that’s a webinar or a Facebook Live, all video should have a home on YouTube.
When you can, make sure you embed those videos on your website. Google favors Google content so that helps your SEO incredibly. Google Ads Keyword Planner is an invaluable resource for brainstorming your keywords. It gives you phrases around what people searching for your chosen keywords are actually searching. In turn, add those to your metadata and SEO locations. Finally, especially if you work locally, set up a Google My Business Page. It doesn’t have to be a physical location if you work from home but highlights your business in search results.
Contributors: Cat Smith from Get Social with Cat