To attract the clients that you want, you have to show that you are an expert in your specific photographic niche. By “niche” I don’t mean simply choosing weddings or landscapes. You need to choose a category of photography, specific style, price range, and an ideal clientele. Once you have identified your niche, you need to commit to only sharing work that fits into it. You can still accept jobs with other clients, but if it doesn’t fit your niche, keep the work private!
Contributor: Laura Pinckard, LLC from laurapinckard