Emphasis Key Points (4/5)

The bulk of convincing someone of something comes from the reality that you believe it is a good idea, and you have the points to prove it. By slowing down and upping the volume when you speak about a certain convincing point, you will ensure that it’s one of the key moments your audience will remember when they leave the conversation. A brilliant tactic if you know where your best points are in your arguments, by using emphasis at the right times you’ll have the ability to guide and focus your audience along your path and stand much more chance of leaving them convinced.  

Written by James Metcalfe

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