James Metcalfe
One of the worst and most easily avoidable marketing mistakes I’ve seen is email marketers subscribing leads to regular emails without their permission. New email marketers may assume this is standard industry practice but it can land you in heaps of trouble with your email marketing platform and may lead to you being banned without a refund. Marketers should always receive permission before subscribing prospects not only to keep their email marketing platform but also to maintain a good public image.
If you stoop to subscribing prospects without permission, potential customers may wonder in what other ways you’ll cheat the system.
Contributor: Nicolas Straut from fundera.com
