Don’t shill (18/20)

This point is related to the ‘respect your audience’s intelligence’ point, but while the last point was discouraging lazy, disingenuous marketing, this point refers specifically to the dishonest guerilla marketing carried out by “shills” these days. 

Anyone that’s lurked their fair share of ICO forums and message boards has seen shills. These individuals pretend to have no vested interest in the project, but they’re REALLY EXCITED about how great the project is. Quite simply, they’re liars trying to drum up interest by going undercover as regular posters. Like with the disingenuous marketing I mentioned in the last point, I’ll concede that maybe shilling does work on unsuspecting people. However, it makes the rest of us lose respect for you.

Contributor: Kyle Fournier from

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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