I’m part of your target market. I’m interested in investing in ICOs. I can tell you that this process has played out (several times) for me, personally: I did my research. I decided to invest in the ICO. I tried to figure out how to buy tokens. I found no clear, simple instructions. I decided against investing in the ICO.
Don’t expect people to find your instructions on a subreddit or forum somewhere and don’t expect them to read paragraphs of text. Present short, simple steps for investing on one easy-to-find page on your official website.
Contributor: Kyle Fournier from Cryptomaniaks.com