Don't forget to pick up the phone (12/27)

I’ve seen many LinkedIn campaigns fail because people were afraid to move from marketing into selling. Digital marketing has really blurred the line between marketing and sales. If you are running a LinkedIn marketing campaign you need to work closely with your sales team to move leads into your sales funnel. If you don’t have a sales team, you need to start calling people yourself! 

Contributor: Mary Clare Bland | LinkedIn