Differentiate or Die by Jack Trout (19/56)

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There is so much more noise that brands have to break through to reach audiences. And formerly loyal customers can get easily distracted by the next shiny thing -unless your brand can truly differentiate and communicate that differentiation consistently. This book provides strong examples of brands who have learned or failed this lesson. The book contains messages every marketer should hear.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Patrick Ahrendt from Wine Country Gift Baskets 

Written by Taegan Lion

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