One of the most avoidable mistakes I see marketers make is not providing CTAs in their blog content. Yes, the goal of a blog, or other pieces of content, is to provide the reader with value and knowledge, but it’s also to interest them in your company. If you don’t provide clear direction to the next piece of content they should read or action they should take, leads will simply leave your blog because they don’t know where to go.
By adding CTAs in your blog content you can guide the readers through a content journey with your brand and hopefully get them into your database. It keeps them interested, gives them direction and leads them to the end destination, your database via a lead capture form.
Contributor: Nathan Heider from campaigncreators.com