Crossing the Chasm by Geoffrey Moore (4/31)

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This is a really great book for marketers who work small startups. It gives practical advice on how to get your first customers (early-adopters) and how to then market your product to a wider audience. In my experience, this is usually the biggest problem, as many marketers can’t grow above first 100 customers and many startups fail because of this.

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Contributor: Pavel Gertsberg from Disciple Media

Written by Taegan Lion

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