Once you’ve been to your first event, create high quality content for your channels from that event and make sure you tag the PR and brand that invited you, and drop them an email with links to your content. They’re much more likely to invite you to future events (and other PRs and brands are much more likely to invite you to events) if they know you will create content rather than just turning up to the event and not giving them anything in return.
Contributors: Catherine Lux from Lux Life London