I recently attended a digital marketing conference and heard the MET in New York talk about how the museum redesigned their user experience and marketing strategies to become IRRESISTIBLE.
Pay attention to the experience, not just the art.
SEO strategists often forget the conversion optimization elements of an SEO campaign. If you’re not looking at how to better convert a lead into a sale, then you’re missing the last critical piece. Create a unique experience for visitors so that they’re more included to become a customer.
Contributors: Scott Fish from 32° digital Museum Marketing