Create a Keyword Map… And Follow It (34/68)

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A keyword map is a simple guide that identifies the topical theme for each web page of significance. Containing information such as URL, page type, target keywords, title tag and meta description, this document prevents keyword cannibalization and helps keep content creators focused on the primary topic of each page. Over time, the use of a keyword map will help maximize organic visibility by increasing the number of keywords for which a website can rank.

Contributors: Bill Rowland from Trinity Insight

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Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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