Taegan Lion
Creating valuable and entertaining content is the most important task of marketers today. Content Rules by Ann Handley and C. C. Chapman gives you the necessary tools to create content that people will care about and share. The first section walks you through the rules for creating valuable content, and then they talk you through each type of content and the specific tasks you need to get the content right. With plenty of case studies, checklists, and homework, Content Rules has everything to set up a content marketing strategy that kills.
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Contributors: Mikki Stith from Your Creativity Business
