You don’t have to intentionally create the content that you use in your content marketing. Recently, a video of a 12 year old cutting a lawn went viral when his customer’s neighbors called the cops on him. In under a week he was covered in the Washington Post, New York Times, and countless other papers, and a GoFundMe campaign to support his business, Mr. Reggie’s Lawn Cutting Service, raised over $45,000.While these results are pretty dramatic, content that comes from your customers and even casual observers of your business can have an extra degree of credibility. Don’t forget that you can always promote that content in your own marketing channels.
Contributors: Joe Goldstein from Contractor Calls