In Contagious: Why Things Catch On, Jonah Berger explains how positioning a story or client in a certain way impacts how people perceive the subject being talked about. As a publicist, your job is to shape the public’s perception of your client. This book helps to narrow down the types of angles that you could be pitching to improve your chances of getting picked up by the media.
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Contributor: Cassie Gonzalez from onepitch.co