When looking to do a rebrand the first thing you should identify is your voice. Who are you and why do you care about whatever it is that you are selling? When you can honestly answer that question you must then think about who your audience is. Once you are clear on who you are and why you do what you do and who your audience is, you are ready for the fun stuff!
You can then think about how well your name fits your mission, followed by tagline clean-up/creation, logo re-design, and content overhaul. The point here is to clarify your message using content and art to help your customers understand why they should work with you. Everything you do should start with your mission and carry forward through customer service. A rebrand is a great opportunity to recalibrate your image and “change your wardrobe” if your gear is out of style or alignment with your mission.
Contributors: Haj Carr from Trueline