One essential item you must have in your media pack is your company’s story. People want to find out who you are and why your business came to be. This information gives key insight into who you are as a brand and why you exist.
Another important item to have in your media pack are company facts. Interested parties want to know how many customers you serve, how long you have been in business, the number of items you sell, website traffic stats, social media follower counts, awards received, etc. The more you can list the better since it shows value to your potential business partners.
Contributors:Joe from Trusty Joe