Two or three sets of eyes are better than one. When you outsource your writing, you’re probably going to end up proof-reading and making revisions to the content you receive. The nice thing about taking care of this process in-house is that you’re getting the input of multiple people who are tied to your industry. Not only that, but if there’s a certain quality standard or format you’d like every article to follow,training an in-house writer to adhere to those standards is a lot easier than asking different outsourced writers to comply with what you want.
Contributors: Kyle Strong from Tradogram