There’s so much noise right now in the marketing and advertising space that the only way to truly reach people is to make something useful. Design thinking helps you do that by teaching you to tap into human wants and needs and solve problems that actually need to be solved. Marketing must be packed into a truly useful solution.
This book is also ideal for CEO’s because it’s very integrative in its approach and gives actionable advice for how an entire organization can be run to achieve stellar results.
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Contributor: Catherine Giese from Fundera