Before you create a LinkedIn marketing strategy, build a network and create valuable content. This will help you both as an individual promoting your personal brand and as a marketer advertising a company. Connect only with the people you’ve interacted with and then with those who have shown previous interest in your profile, company, or shared content.
This way you can be sure that those who’ll see your activity will actually be willing to further look at more similar content, become leads, and finally convert into customers. Present the projects you’ve worked on, your achievements, and other kinds of significant work you’re proud of by using links or LinkedIn posts and articles.
Keep in mind that the LinkedIn community wants to see unique content and hates unwanted messages and spam. Adapt your content to your industry and audience. Finally, remember to keep everything fun and fresh. Despite being a job network, your network will want to see creative content and company updates that don’t use pretentious wording.
Contributor: Alexandra Cote