Popular media outlets can get hundreds of pitches/e-mails a day, so it’s important that yours stands out. One way to do this is to give your pitch e-mail the perfect subject line. You want your subject line to be straight to the point, but why not make it stick out a little too? One tip is to include “TIMELY” or “EXCLUSIVE” to the subject line of a pitch as a way to tell your recipient that they aren’t going to want to miss out on what you’re offering them.
Contributors: Candice Simons from Brooklyn Outdoor