When you’re pitching a brand, let them know exactly what they’re going to get out of the collaboration, and focus your email on the brand and not on yourself. A lot of bloggers will focus the entire email around their blog and what the brand will provide for them, which is the opposite of what they want to hear about. They’re interested in how big of a audience you have, how you’ll bring exposure to the product, and how effective the collaboration will be. If you have a small audience, is your audience highly targeted, trusting of your content, or are they super engaged? All these are aspects brands are looking for. In other words, let them know why they should collaborate with you and what’s in it for them.
Contributors: Suzana Rose fron RoseVibe