Backlinks happen when another blog, media outlet, or website makes mention of you and links back to your site. Why are they important? Because they increase your domain authority and make you seem more credible in Google’s eyes. Credibility makes a difference in where your website ranks in search engines. Reaching out to other bloggers to collaborate or pitching to media and news outlets can help you up your domain authority quickly.
Contributors: Katie Cauthen from Purcado