Nothing makes your reader bounce faster than the infamous Wall of Text. We all find it a chore to read. That is why it’s a good idea to optimize the text and make sure your user has a pleasant experience.
More and more users are browsing from their mobile devices, which makes the matter of readability even more pressing than before. The easiest way to solve this issue and make sure your users find your content engaging is to break it up into easy to scan chunks.
How? Section your text into short paragraphs and give them creative, enticing headers and subheaders. Our users are rapidly turning into skimmers and they need encouragement to stop and actually process the content. Make sure you leave some space between them too.
Break the monotony by adding some relevant visuals (like images and graphs), bold and italic text (in moderation) blockquotes and lists. Not only will this cut up your text into easy-to-digest pieces and make it easy on the eyes of your readers, but Google will also love you for it.
So, my best advice is to be considerate of your user and use these elements to significantly prolong their stay.
Contributors: Marina Dolcic from Morningscore