80/20 Sales and Marketing by Perry Marshall (3/60)

Many are aware of the Pareto principle that 80% of your whatever comes from 20% of whatever, most commonly 80% of your results come from 20% of your efforts but Perry dives deep into the monetization of companies and the multi-dimensional nature of 80/20, Spoiler alert: 80% of your income comes from or was originated by 20% of your clients and 80% of THAT income was generated from 20% of THOSE clients and how to expand that in your sales and marketing. 

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Contributor: Ray Higdon from Higdon Group