With the advent of technology, consumers are going through a paradigm shift and no longer want to be sold at and talked to, they want to be understood and guided; meet them where they are at. Inbound marketing is the most effective way of reaching consumers now, so understanding how to most effectively create those relationships will be extremely helpful. Not just that, but this book will help a CEO be a better boss as well.
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Contributor: Katie Goodwill from Digital Radar Marketing